Key Features

• Ships with iOS 14
• Dual SIM (via eSIM where carrier supported)
• 5G Mobile data connectivity
• 6.1-inch Super Retina XDR Display
• Apple A14 Bionic processor
• Dual rear cameras incorporating cutting-edge technology
• 12MP TrueDepth Camera with FaceID unlock
• IP68 water and dust resistant

Overview

The iPhone 12 brings numerous benefits including a dual rear camera system capable of recording with Dolby Vision, 5G and an all-new processor in the A4 Bionic.

Improvements in the display technology allow for a 6.1-inch Super Retina XDR screen able to provide bright colour and detail to every corner.

A14 Bionic brings 5nm chip architecture to smartphones for faster speeds and better efficiency, a must for any modern smartphone. With the introduction of 5G making it possible for stream high-quality media content and download at faster speeds.

Available in five fresh finishes, black, blue, Product (Red), green and white.

5G
With the introduction of 5G across the iPhone 12 range, wireless data speeds have are dramatically faster.  Now you can download apps and larger files incredibly fast and stream high-quality movies with HDR.

Display
With its 6.1-inch Super Retina XDR display, you get an incredible OLED screen capable of and a peak brightness of 1,200 nits for HDR in your movies and photos. The new design incorporating a custom OLED allows the brilliant colour and brightness to fill every corner.

Compatibility with HDR and Dolby Vision ensures you can watch your movies, with the full array of lighting making it a more immersive experience. While the 2532 x 1170-pixel resolution ensures you have the detail necessary for viewing your favourite content daily.

Ceramic Shield provides tough protection, so there is less to worry about in your day.

A14 Bionic
The custom-built A14 Bionic uses 5-nanometre architecture, a first for a smartphone. Making it possible for more transistors to increase speeds and improvements in battery life, due to efficiency improvements.

With the power of the A14 Bionic, it is possible to capture recordings with Dolby Vision, something you will not see on another smartphone.

Dual 12MP Cameras
Like with other Apple smartphones, the iPhone 12 offers brilliant photography, in this case with a dual-camera system featuring night mode on both the wide and ultra-wide cameras.  It is possible to capture images which are more impressive than was previously possible.

Smart HDR brings balance to every photo ensuing subjects have brilliant detail by adjusting the sharpness of colour and white balancing automatically. While perfect capture of skin tones and colour saturation is possible for true-to-life images.

Night mode uses intelligent software and the A14 Bionic processor to deliver incredible images captured in low light, automatically. With the ability to use manual controls to fine-tune the look of your photos.

4K video recording is perfect for all filmmakers, as you can capture stunning true to life detail for a cinematic experience. With the new benefit of being able to record with Dolby Vision, a first for a smartphone.

12MP TrueDepth Camera
Create incredible videos with the front-facing camera including slow-motion selfies at 120 fps and 4K at 60 fps. Or, capture photos with stunning detail and take advantage of the many Apple features, portrait lighting, Animoji and Memoji, Smart HDR and image stabilisation to name a few.

Key Features

• Ships with iOS 16
• 6.1" Super Retina XDR display
• Dual 12MP Camera System
• A15 Bionic chip with 5-Core GPU
• IP68 Water Resistance
• 5G Connectivity

Overview

The iPhone 14 offers a larger 6.1-inch Super Retina XDR display and the longest battery ever on their smartphones, with up to 20 hours of video playback. Moreover, it is durable, built from aerospace-grade aluminium and comes in five fantastic colours.

Display

The 6.1" Super Retina XDR display looks stunning with OLED technology, high resolution, and colour accuracy. In addition, true Tone makes everything easier on your eyes by automatically adjusting the display to the ambient light.

Camera

Capture incredible images day and night with the new dual camera system, featuring a huge leap in low-light photos. The primary camera utilizes improved image processing to make this possible with up to 2.5x better low-light in photos.

Cinematic mode focuses on the most important subject in your movies, just like filmmakers for an impressive look. In addition, you can now record in 4K at 24fps, the same frame rate you see in the movies.

With the TrueDepth camera, you can capture great-looking selfies even in low-light conditions. It also has a larger aperture and autofocus.

A15 Bionic

Enjoy the same speedy chip in the iPhone 13 Pro with the A15 Bionic and 5-Core GPU. For an intense graphical experience in games and AR apps and the ability to benefit from all the latest features.

The iPhone 14 has a choice of internal storage of 128GB, 256GB and 512GB. With five fantastic colours blue, purple, midnight, starlight and (product)red.

Key Features

• Ships with iOS 17
• 6.1" Super Retina XDR display
• Dual 48MP + 12MP Camera System
• A16 Bionic chip with 5-Core GPU
• IP68 Water Resistance
• Emergency SOS
• 5G Connectivity
• Dual SIM Nano + eSIM

Overview

The iPhone 15 makes it easier to keep up with all your notifications and calls with Dynamic Island, as they pop up all in one place. It has a durable design featuring colour-infused glass and aerospace-grade aluminium to ensure it continues to look stunning. And capture breathtaking photos with the all-new 48MP rear camera.

The iPhone 15 has a choice of 128GB, 256GB or 512GB internal storage and is available in Black, Green, Pink, Yellow and Blue.

Display
The 6.1" Super Retina XDR display looks stunning with OLED technology, high resolution, and colour accuracy. Dynamic Island has all your notifications and calls popping in one place on the screen so that you can take more control. True Tone makes everything easier on your eyes by automatically adjusting the display to the ambient light, and there is HDR.

Cameras
Capture incredible super-high-resolution images with the new 48MP primary camera, enabling you to see more details in your pictures.

Shift your focus between subjects, even after taking your shot, to get the perfect image every time.

Cinematic mode focuses on the most crucial subject in your movies, just like filmmakers, for an impressive look. In addition, you can now record in 4K at 24fps, the same frame rate you see in the movies.

With the TrueDepth camera, you can capture great-looking selfies even in low-light conditions.

A16 Bionic
Enjoy the same efficient performance of a Pro-proven powerhouse chip. It offers an intense graphical experience in games and AR apps and the ability to benefit from all the latest features. It provides voice isolation for phone calls and assists in capturing 24MP photos and portraits.

Key Features

• Ships with iOS 16
• 6.7" Super Retina XDR display
• Dual 12MP Camera System
• A15 Bionic chip with 5-Core GPU
• IP68 Water Resistance
• 5G Connectivity

Overview

The iPhone 14 Plus offers a larger 6.7-inch Super Retina XDR display and the longest battery ever on their smartphones, with up to 26 hours of video playback. Moreover, it is durable, built from aerospace-grade aluminium and comes in five fantastic colours.

Display
The 6.7" Super Retina XDR display looks stunning with OLED technology, high resolution, and colour accuracy. In addition, true Tone makes everything easier on your eyes by automatically adjusting the display to the ambient light.

Camera
Capture incredible images day and night with the new dual camera system, featuring a huge leap in low-light photos. The primary camera utilizes improved image processing to make this possible with up to 2.5x better low-light in photos.

Cinematic mode focuses on the most important subject in your movies, just like filmmakers for an impressive look. In addition, you can now record in 4K at 24fps, the same frame rate you see in the movies.

With the TrueDepth camera, you can capture great-looking selfies even in low-light conditions. It also has a larger aperture and autofocus.

A15 Bionic
Enjoy the same speedy chip in the iPhone 13 Pro with the A15 Bionic and 5-Core GPU. For an intense graphical experience in games and AR apps and the ability to benefit from all the latest features.

Key Features

• Ships with iOS 17
• 6.7" Super Retina XDR display
• 48MP dual camera
• 12MP selfie camera
• 5G Ready

Overview

Dynamic Island. For when things just pop up.
Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can track your next ride, see who’s calling, check your flight status, and so much more.

Color through and through. Tough all around.
The innovative new design features back glass that has color infused throughout the material. A custom dual ion-exchange process for the glass, and an aerospace-grade aluminum enclosure, help make iPhone 15 incredibly durable.

All-new 48MP Main camera. For breathtaking, smile-making picture taking.
Now the Main camera shoots in super-high resolution. So it’s easier than ever to take standout photos with amazing detail — from snapshots to stunning landscapes.

Focus‑pocus, magical new portraits.
More detail and richer color make a dramatic difference in your portraits. And now you can tap to shift the focus between subjects — even after you take the shot. Presto chango.

Focus‑pocus, magical new portraits.
Want to quickly capture the moment before it’s gone? You no longer have to switch to Portrait mode. If your subject is a person, dog, or cat, iPhone 15 automatically captures depth information. So you can choose to instantly see your photo as a portrait, with an artful blur effect. Or later in the Photos app.

All-day battery life. For all the things you want to keep doing.
Up to 3 additional hours of video playback compared to iPhone 12

A16 Bionic chip. A Pro-proven powerhouse.
A16 Bionic powers all kinds of advanced features. Like computational photography used for 24MP photos and next-gen portraits. Voice Isolation for phone calls. And smooth performance for graphics-intensive games. All with incredible efficiency for great battery life. No wonder it started as a Pro chip.

USB-Compatible.
The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods. Bye-bye, cable clutter.

In an emergency, iPhone has your back.
New Roadside Assistance via satellite can get you help for things like a flat tire or dead battery, even when you’re off the grid. iPhone also has Emergency SOS via satellite and Crash Detection, two vital safety features that have helped save lives.

iOS 17. Style it out. Swap it over. Sticker it up.

Contact Poster. Create your own poster that contacts will see when you call. Pick a favorite pic or Memoji, pair it with a favorite font, and there you have it — your very own calling card.

NameDrop. Want to swap contact info with someone? Just bring your iPhone close to theirs. You can both choose what you want to share, and the information transfers instantly.

Live Stickers. Touch and hold an object in a photo to lift it from the background and create a sticker. Add effects like Puffy and Shiny. Or create animated stickers from Live Photos.

 Key Features

• Ships with iOS 18
• LTPO Super Retina XDR OLED 6.9" Display
• Triple 48MP + 12MP + 48MP Rear Camera
• 4K 120 fps Dolby Vision. 4 studio-quality mics. A Pro studio in your pocket
• 4,685 mAh Battery

Overview

Strength. Beauty. Titanium.
iPhone 16 Pro features a Grade 5 titanium design with a new, refined microblasted finish. Titanium has one of the highest strength-to-weight ratios of any metal, making these models incredibly strong and impressively light. iPhone 16 Pro comes in four stunning colors — including new Desert Titanium. Internal design improvements — including a 100 percent recycled aluminum thermal substructure and back glass optimizations that further dissipate heat — enable up to 20 percent better sustained performance than iPhone 15 Pro. So you can do all the things you love — like high-intensity gaming — for longer.

Apple Intelligence, AI-opening possibilities
iPhone 16 Pro is built for Apple Intelligence, the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.

Take total Camera Control.
Now you can take the perfect photo or video in record time. Camera Control gives you an easier way to quickly access camera tools. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot — just how you like it. Later this year, Camera Control will introduce a two-stage shutter that lets you automatically lock focus and exposure with a light press — so you can reframe your shot without losing focus on your subject.

4K 120 fps Dolby Vision. Cinemasterful.
iPhone 16 Pro takes video capture to a whole new level with 4K 120 fps Dolby Vision — our highest resolution and frame rate combo yet. Enabled by the new 48MP Fusion camera with second-generation quad-pixel sensor and our powerful A18 Pro chip, iPhone 16 Pro lets you record 4K 120 fps Dolby Vision in video mode or slo-mo. And now you can adjust the playback speed after capture in the redesigned Photos app, giving you greater editing capabilities. To add a dreamy quality to your shot, try out the new half-speed option. Or for a cinematic effect, slow it right down to 24 fps playback.

New 48MP Ultra Wide camera. Viva la resolution.
iPhone 16 Pro adds a second 48MP camera to the Pro camera system. The new 48MP Ultra Wide camera has a more advanced quad-pixel sensor for super-high-resolution 48MP ProRAW and HEIF photos with autofocus. So you can capture a mesmerizing new level of detail in macro photos and sweeping, wide-angle shots.

Choose your Photographic Style. Change it up. Change it back.
Our latest generation of Photographic Styles gives you greater creative flexibility than ever before, so you can make every photo even more you. And thanks to advances in our image pipeline, you can now reverse any style, anytime.

A18 Pro chip. The brains behind Apple Intelligence.
A phenomenally powerful chip, A18 Pro enables Apple Intelligence with a faster Neural Engine, an improved CPU and GPU, and a big jump in memory bandwidth. It also drives advanced video and photo features like Camera Control, and it delivers our best-ever graphics performance for AAA gaming.