{"product_id":"apple-iphone-18-pro","title":"Apple iPhone 18 Pro","description":"\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e48MP Fusion Main camera with \u003c\/span\u003e\u003cspan\u003evariable aperture. Improved low‑light photos \u003c\/span\u003e\u003cspan\u003eand video. Impressive depth of field.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMassive leap in battery life. Up to 43 hours video playback on iPhone 18 Pro Max.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFour gorgeous colours. Two great sizes. One durable aluminium design.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA20 Pro chip. Next‑generation vapour chamber. Dual 16‑core Neural Engine. Total AI powerhouse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMeet Siri AI. Your AI assistant. More personal. More powerful.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMost wanted.\u003c\/strong\u003e\u003cbr\u003eiPhone 18 Pro is purpose‑built for unpre­ce­dent­ed performance. Get up to 6 more hours of video playback on iPhone 18 Pro Max4 compared with iPhone 17 Pro Max. Faster wired charging.5 Vapour‑cooled A20 Pro chip to handle even the most intensive AI workloads. New 48MP Fusion Main camera with variable aperture for better-quality low‑light photos and video and greater depth of field. All in a durable unibody with Ceramic Shield front and back — everything a pro wants.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEye‑opening control.\u003c\/strong\u003e\u003cbr\u003eMeet our best‑ever camera system for pros and creators. iPhone 18 Pro breaks new ground with a variable aperture on the 48MP Fusion Main camera, delivering better low‑light photos and video and sharper detail throughout the scene. And with new Pro controls and Photo­graphic Styles 3 to adjust texture and grain, you’ll have even more creative range.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVariable aperture. If you know, you pro.\u003c\/strong\u003e\u003cbr\u003eThe new variable aperture on the Main camera adjusts for better lighting and depth of field automatically — so everything from candid portraits to cinematic videos looks its best. For more versatility, use it with custom Pro controls in the Camera app — like shutter speed to capture fast action in incredible detail.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePro controls.\u003c\/strong\u003e\u003cbr\u003eIn the Camera app, you can bring your most‑used settings to the top for quicker access. Add new settings like aperture, shutter speed, white balance and histogram.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePhotographic Styles 3.\u003c\/strong\u003e\u003cbr\u003eIn addition to tone and colour, you can now customise texture and grain to soften skin details or achieve a creative film look, and easily adjust or reverse effects anytime.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIntelligent photo editing.\u003c\/strong\u003e\u003cbr\u003eReframe a photo after it’s been taken with Spatial Reframing. Expand your shots with the Extend tool. And remove even larger objects with the enhanced Clean Up tool. All possible with Apple Intelligence.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmart focus tracking.\u003c\/strong\u003e\u003cbr\u003eWhether you’re shooting photos or video, on‑device intelligence lets you lock onto a subject and maintain focus as they move through the scene — even if they leave and then re‑enter the frame.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e8x optical-quality zoom.\u003c\/strong\u003e\u003cbr\u003eAdd extraordinary reach to your compositions with 8x optical-quality zoom — delivering 16x total optical zoom range.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e48MP Fusion Ultra Wide camera.\u003c\/strong\u003e\u003cbr\u003eCapture sweeping landscapes and stunning macro photos in super-high-resolution detail.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCenter Stage front camera.\u003c\/strong\u003e\u003cbr\u003eFrame your shot in more flexible ways. Go from portrait to landscape without moving your iPhone. And fit more people in the frame automatically.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApple Reference Image.\u003c\/strong\u003e\u003cbr\u003eNow you can prove the authenticity of an image taken on iPhone. Secure, pixel‑level signing of photo data happens at the time of capture, making it easy to verify exactly what the camera sensor saw.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMake it cinematic. After the fact.\u003c\/strong\u003e\u003cbr\u003eiPhone 18 Pro lets you add Cinematic mode effects to regular video — even after you shoot — so any moment can feel like a movie. Support for 60 fps makes slo‑mo smooth. And with Audio Mix, you can isolate a musical performance from its surroundings, so every note comes through clearly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLonger battery life. Pro on and on.\u003c\/strong\u003e\u003cbr\u003eiPhone 18 Pro Max delivers a massive leap in battery life with up to 43 hours of video playback — 6 more hours than iPhone 17 Pro Max. And with more battery capacity and greater efficiency, you’ll have up to 29 hours of use per charge for more streaming, gaming and browsing, day or night.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThere’s a new Pro in charge.\u003c\/strong\u003e\u003cbr\u003eThanks to faster wired charging, iPhone 18 Pro reaches up to 50 per cent battery life in around 15 minutes. And now you can get up to 7 hours of video playback in 5 minutes on iPhone 18 Pro Max — great for a quick top‑up before a long flight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWelcome to the mother chip.\u003c\/strong\u003e\u003cbr\u003eA20 Pro is our most powerful and efficient iPhone chip design ever, with packaging inspired by our M‑series chips. Working with the next‑generation vapour chamber, it gives you the best possible graphics performance — up to 40 per cent faster than iPhone 17 Pro. And introduces a new Dual 16‑core Neural Engine with two times the compute for on‑device intelligence.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExceptional AI capabilities\u003c\/strong\u003e\u003cbr\u003eMore power for all your AI tasks. And faster Apple Intelligence thanks to new Neural Accelerators, a Dual 16‑core Neural Engine and 50 per cent higher memory bandwidth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eM‑class‑inspired packaging design\u003c\/strong\u003e\u003cbr\u003eBy placing the silicon die side by side with memory, the A20 Pro chip packaging drastically improves heat flow for significantly better thermal performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNext‑generation C2 modem\u003c\/strong\u003e\u003cbr\u003eOur latest C2 modem works with A20 Pro to give you AI‑powered improvements to cellular quality and reliability. And lets you upload up to 50 per cent faster in selected markets compared with C1X — all while using less battery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBigger vapour chamber. Let the heat drop.\u003c\/strong\u003e\u003cbr\u003eThe next‑generation vapour chamber has three times the surface area to dissipate even more heat. Combined with more thermally conductive materials, it works with the A20 Pro chip design to deliver up to 40 per cent better sustained performance than iPhone 17 Pro. 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